If You Build It...

Did you ever see "Field Of Dreams" with Kevin Costner? (I love this film by the way.) If so, do you remember that catch phrase of the film was "If You Build It They Will Come"?

I reckon this was a film subconsciously geared for us Massage Therapists. Why? Because us Massages Therapist really believe this will happen to us. If we build that beautiful room, with good energy and a good mindset people will flock to our doors.....

Well, yes and no.

Let me clarify this point.

You most definitely need a good mindset, attitude, vibe...whatever you want to call it. And a consistently good one. You can't have a believe that everything will go the way you want one day, then be cranky the next day. You must hold a consistently good healthy mind towards your massage business otherwise the Universe will not be able to respond accordingly. (Hey I'm not master at Universal issues, but I do know that a good client number depends on your mind.)

However, the "If You Build It" attitude doesn't work by itself, sorry. If you create your beautiful room, fill your mind with good thoughts and have a fully positive mindset you will certainly get clients, eventually, but its not enough without...ACTION!

You have to get off your butt and go get them. I'm talking about building a clientel quickly, not slowly. If you want slow, then sure, do nothing. If you want clients to start coming this week then you must know what you are going to do to get them.

Okay so you want clients; here's a good action plan to get started:

1. Know who they are
2. Look at the places your clients have come from (Physiotherapist, friends, Doctors)
3. Do some marketing to those sources (specific marketing is far better)
4. And then make sure you ALWAYS are doing some marketing, every week.

Now this is fun! The more you do this, the easier it gets, the more your confidence grows, the more massages you do, the more clients come, the more money you have. The better your life will be. Its pretty simple.

"If You Build It" way of thinking just won't cut it anymore. YOU are responsible for your clients coming to you. I want you to read over that sentences a few times until it sinks in.

If you realise that most clients in the past have come from the advertising in the paper then you may decide to learn about how to write successful ads. If you really want to become good at writing ads (which I highly recommend) then go to www.massagetherapymarketingsuccess.com it's a good deal of a marketing package. You don't have to, its just if you want to learn advert, brochure, flyer writing. You get a few goodies as well.

But this article is not about that.

Every week you should be doing something to get more clients. Whether it be writing a letter to a Naturopath, Physiotherapist, Dance School, corporate companies or herbal health store you must get yourself OUT THERE to the places that your clients are likely to visit.

And clients have short memories, have you noticed? One person who comes to you for a massage 3 months ago and not returned has most likely forgotten about you. All that time you are sitting there asking the air why they have not come. Don't question the air, sky or Universe, write to them. Remind them to come back. Clients need a friendly jolt sometimes.

You can write to this person saying "Dear Bill, It was great to massage you back on October. I'm glad you got some relief from your shoulder pain. Did you realise its been 3 months since your last massage? How are your shoulders feeling Bill?" etc, etc.

Just a note in the mail is fine. But whatever you do, however you word it, just DO IT! Don't sit on your behind waiting for them. Get out there. Go on, now!

Always on your side,

Amy

www.massagetherapymarketingsuccess.com

Picture courtesy of www.chasingthefrog.com

Time To Get Started- Good News For Your Massage Therapy Business

It's a new year and the festive season is over. This is good news for Therapists. Many Massage Therapists feel the relief of increased client numbers come back like a cool breeze on a summer’s day.

Are you feeling this in your massage business?

If not there are things you can do. The first thing is to make a list of all the clients who came to you just before the "Vacation Slump." Write a letter to them, welcoming them to the new working year of 2006. Tell them about Valentines Day and use that as an advantage to sell some gift vouchers. (Don't just write to them, put a sample gift voucher or a special bonus in the letter.)

Also contact a whole bunch of other complimentary practitioners in your local area and introduce yourself. It’s a perfect time actually. They too are getting back into the swing of things and might appreciate a fresh injection of your enthusiasm and warmth for their clients.

Right now is a perfect opportunity for growth. Make this your year. Make this the year you get clients, keep a high number of them coming back and shift gear into "success" mode. Look at your goals or make some new ones. Create your plan of success and start putting things into action.

I called my website "Massage Therapy Success" because that’s exactly what you are worthy of, and in great amounts. "Success". You do a great service to people through massage and its time to pick up those heels and get cracking.

This year I'm doing the same. I really want to give you the best of me and in order to do that I've got to make things even simpler and easier to follow then put into practise. That's why I'm creating my first DVD. (Actually a complete Massage Therapy Marketing Package on DVD.) I'll keep you up to date on this, as I've just discovered the way to do it, so don't ask me how to do it yet or when it'll be ready! Just letting you know what's on my mind as far as you are concerned.

But back to you....get going with those goals. Write them out, put them somewhere accessible and make the commitment to yourself this is going to be the year your Massage business really takes off, full steam ahead.

And look I have to be honest with you. This can be hard work. It’s not the action that’s necessarily hard it’s the decision and sticking to the commitment that can present a challenge. So get cracking! Go on then! :)

Blessings to you my friend.

Amy

www.massagetherapymarketingsuccess.com