Following Up

Recently I spoke to a lovely Therapist on the phone as a part of my new telecoaching service and she asked me some pretty great stuff about her massage business.She was doing everything great but there was one thing that she needed to address pretty fast, or increase the chances of loosing new business.

That was; following up.

You see if you wanted to, you could place getting new clients into two phases. The first phase is marketing to get new clients, which I teach people, and the second is client retention, which I also teach people.

If your marketing is good then you have won 50% of what the battle is. But if you don't have clients coming back to you thats the other 50% of what this is all about. So how do we convince or persuade people to come back to us?

Do a checklist. Thats the first thing. Make sure you are covering all bases with your client follow up.

The first thing to make sure of is your masage treatement. Did you give them a massage that they loved, or was it what you wanted to do? You must give them what they want, but if what they want is not rigt for them, then you must educate them gently and caringly as to why deep tissue won't do them any good now. Explain it as caringly and kindly as possible so they know you are putting their needs first.

The second thing is do you contact them after the treatment? Do you send out a letter or email to ask them how they are feeling, and thank them for their business and support? If not, why not? If yousimply sent them out something that thanked them for coming to you, even a small card just a few days after the treatment you will increase your client retention rate ten fold.

You increase your client retention rate because of the amount of value you are placing on to the client and how much more valued by you they feel. If you can really work on this in your massage business you'll notice the effects straight away.

And it's not just trying to get soemthing from them, its to express value. Expressing how much you value someone who pays you is smart! It gives you amazing credibility in their eyes.

So always remember to increase your clients by valuing them and keepig in regular conact with them.

Best wishes,
Amy Roberts

Welcome Therapists!

Welcome and thank you for joining me today, it's great you made it :)

Over the next few months I'll be placing much good information about how to get more clients in your massage business, how to identify the key things you need to watch for in your massage business and new and other wonderful things to help you.

Coaching Therapists overseas (at the European College of Bowen Studies annual marketing and business conference, and the Theraputic Massage Association of New Zealands Annual confernce) was a blast! I met so many wonderful people who shared with me some very inspiring stories and experiences in Massage Therapy.

I did a day workshop in the UK and had many people ask me about getting clients, client retention and other very important topics such as avoiding burn out etc. In NZ I was asked much about client retention and looking at other types of people as a potential clientel and what did I think of this.

You know one thing I went away with was the realisation that you need more information from me. Not just eBooks alone but interatctive and educational stuff such as marketing DVDs, courses, etc. I was asked on several occassions when I was coming out to give the rest of the information.

You see my good Therapist, I've got a weekend course in my head and I think it's time I gave it to you. And not only about extensive marketing your massage business but many other things too such as keeping clients, doing special offers for clients, how to know what new clients want, how to get more referals, what to do, how to do it, how to actually write brochures and ads, what words to use, what pictures to use, layouts, font, colour, how to know where to market your massage to get the absolutle best results, etc, etc......

What do you think? A good idea? Afterall what good is this information if it's locked away in my mind? YOU need it!

So keep in contact and over the next 6 months you'll see some very interesting and amazing develpoments from my end.

I wish you a lovley day and thanks so much again for stopping by. Please leave comments if you like, I will be checking in to this blog once a week.

Best wishes,

Amy Roberts