Getting More Clients, Without Expensive Advertising, Part 2

In Part 1 I discussed how you can get more clients without expensive advertising by what not to do. And that is not doing general advertising to ‘everyone’, I was talking about getting specific to marketing to people who want massage, and that the secret lies in your own practice.

It’s easy to see what groups of people want massage therapy by looking at your own business, and by looking at complimentary practices in the community apart from yours.

To get more clients without spending hundreds of dollars have a look at who else in your community might treat people a similar way to you. This means people who are serving others to help with muscle soreness, fatigue and other reasons.

You see it’s not about who you think needs massage, its more about looking at who is looking for massage. So if you make a list of all the practitioners in your local area who treat people to alleviate their muscle problems, then you are onto a good start.

Or, perhaps you do massage that focuses more on stress reduction. So ask yourself who else in my community helps people relax? There might be people such as Yoga Teachers, Hypnotherapists, health products, Naturopaths etc. You must ask yourself if these people have the people who will seek massage therapy. If the answer is yes, then you are more likely to have successful results than if you stuck an ad in the paper and hoped for the best.

Success never, ever comes from hoping. It comes through specific action with good solid planning.

Start today to write down a list of all the people that have the people who also seek massage to help them and their health issues, whether mental or physical. You are seeking the same group of people, and yes, it must be specific.

Good luck to you.

Amy Roberts
www.massagetherapymarketingsuccess.com

Getting More Clients, Without Expensive Advertising, Part 1
By Amy Roberts
http://www.massagetherapymarketingsuccess.com/



Many times a Massage Therapist will feel as if, in order to get clients, they need to do expensive advertising in the newspaper. When I first stated, I had no money to do advertising with, so I had to find another way to market myself. It took longer, but the clients I got as a result stayed with me for years, and they in turn referred me their friends.

You see marketing yourself to other sources, that’s not newspaper advertising, does take a little longer, and you will need a bit more patience, but if you market yourself to the right areas you’ll get more solid and lasting results. Its not how ‘big’ you advertise, in fact it’s the opposite.

Not having any money to do expensive advertising when I first started was good in this way. It taught me to be creative and as a result I learnt something no college or massage school could ever teach me. I learnt that it was not about exposure to ‘everyone’ it was about exposure to certain groups of people who were looking for massage specifically. And after time, I found out how to find exactly how was looking for massage and how I could market myself to those people. As a result I was busier than I had ever been, had more clients than I imagined I would in one go, and worked more than I had in months, in just one month….that is, after I knew what to do.

You see marketing your practice is not just about ‘getting your message out there’. It’s about getting your message out there to people who want massage. And you can even take it one step further; getting your message out there to people who want your particular type of massage. And the secret of finding this is in your own practise. How fantastic is that!

So the best thing to remember is that it’s not about general advertising, it’s about specific advertising to people who want massage therapy as a treatment, maintenance, prevention or solution. The key is to get into this mindset and work it from there.

In part two, in 7 days from today, I’ll explain more!

Good luck!

Amy Roberts
http://www.massagetherapysuccess.com/