The Five Stages Of Gaining Client Trust In Your Massage Therapy Business

In a massage therapy business the key to success is gaining clients trust. Many therapists have lots of clients with a high turn over but really, this just makes hard work in your massage therapy business. What you need to focus on is marketing to get loyal clients, not once-off’s.

Loyal massage therapy clients come back. They pay on time every time, they refer their friends, they tell strangers about you and they even ask if you would come to their office building. What a client is this!

So just how do we get clients like this in our massage therapy businesses? The fact is there is five stages to gaining clients trust and they may not be what you think.

Stage 1- Reflecting trust. In order to gain trust you first must convey it in your massage therapy business. Make sure you have every thing about you in your marketing, that includes how you can help them and what benefits they keep getting if they keep having massage with you. Very important.

Stage 2- When they have called up to enquire about you and how your massage therapy works, ask them about themselves. Don’t go on about how massage is good for the circulation, ask them what they need and what are they looking for? To eliminate the desire to talk about yourself and listen to the client starts to make room for trust.

Stage 3- When your client comes for his or her massage therapy appointment, make sure you listen to what they are feeling, not just what they are telling you in words. Listen to their tone, their body language and their facial expression. In a massage therapy business we need to be listeners as well as practioners. The more you listen the more they will open up to you and this is a sign of trust.

Stage 4- When your client makes a second appointment it’s a sign they are trusting you to do a good job for the second time. In this moment, don’t just make the appointment and thank them for coming. Always tell them what they can do between now and when they see you again to relieve the pain and discomfort. It will help them to trust you further because you are displaying genuine care and concern.

Stage 5- Lucky last. In your massage therapy business when a client refers you to someone else, especially someone close to them. It’s a big sign that they trust you. They are now confident to tell people that you can do the job, how much they have gained from seeing you and that that loved one should see you to gain the same experience. In a situation like this you can send a surprise ‘thank you for the business’ card in the mail or call them up personally or give them a gift.

Integrity begets more clients. It really does. So make sure you do these things during the fives stages of gaining clients trust in your massage therapy business. You’ll find your massage therapy business snowballs.

Good luck,

Amy Roberts

www.MassageTherapySuccess.com