Avoiding the Client Drop-Off Over The Holiday Season In Your Massage Therapy Business

Last week we talked about gift certificates and how they should really work for your massage therapy business at this time of year. This week we’re going to discuss an overall strategy for getting more clients in your massage therapy business at Christmas time…or should I say keeping more clients…

One thing you notice at this time of year is that your new clients and your old clients don’t come for massage therapy at all.

But I want to introduce a new thought right now, and that is looking at your client records as a whole. You may find that in total you have 50 clients in your massage therapy business, or 100 clients that you’ve seen over the past two years, lets say. If you think about it, each one of those 100 clients has come to you after an internal decision to have massage therapy with someone, then after thinking about it, they picked you. They may have had the opportunity to choose another therapist but they didn’t, they choose you.

Okay, you’re probably thinking “cut to the chase Amy!”

Okay here goes: You have 100 people who have chosen you as the person they want to come and see to make them feel better, more relaxed, reduced back pain, via massage therapy. So why is that? If you were to ring some of those people up and let them know you are seeking feedback about their massage therapy treatment and why they choose you, you will get some valuable information.

Not only that, you can call some of them up that have not been for a while. The phone call will not only give you feedback, but it will give you a chance to remind them about you again and you can even offer to send them something in the mail, perhaps one of your special offers or gift certificates.

When you do call them, don’t worry about feeling like you are trying to “get” something from them because its not like that at all. What you are doing is simply asking for feedback and while you are at it, helping them further by telling about something that will benefit them. So it’s a win/win. Great for them and great for you.

And if you'd like to know exclusive secrets to continually getting clients and keeping them coming back then click on this link for a complete list of all my ebooks:

www.massagetherapysuccess.com/allebookscatelogue.htm

Next Week; "Avoiding the Client Drop-Off Over The Holiday Season" Part Six.

Till next week!

Amy Roberts

www.massagetherapysuccess.com

www.massagetherapymarketingsuccess.com

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About the Author: Amy Roberts has been actively involved with the massage therapy industry since 1994. Amy writes for the American Massage Therapy Association once a month in a regular column of their Ezine. She has taught her massage marketing methods to hundreds of massage therapists internationally and locally.

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