Test Your Marketing Message In Your Massage Therapy Business

As a self employed Massage Therapist I’ve had to really learn what it means to market myself. And if you are in the same boat as me you’ll know what I mean. Being a self employed Therapist means you are in the serious business of helping people. And getting your marketing message right will make or break your massage practice. Your marketing message is the message you are getting across to your potential clients. It’s the theme of what you say in your newspaper ad or flyer. For example your main message might be lower back pain relief. What you tell your potential clients about this is your ‘marketing message’.

One way you can check to see if your marketing message is right is to directly see the results when you do marketing. In simple terms this means if your ads work then your message is right.

But really is that it? Well okay, not really, there’s a bit more to it.

It seems simple enough; but don’t forget to test your results. What this means is that you must try a few different ‘messages’ in your marketing to really know what works and what doesn’t. Don’t just stick to one thing in your marketing of your massage business and get comfortable.

You see my question to you is that how do you know how successful you can be unless you try a few different things first? If you created one marketing message about how deep tissue treatment helps back pain, how would you know if that other idea you toyed with will work better? That’s why I suggest you try a few different marketing messages and see what works.

Don’t spend too much money on your marketing. It’s not necessary- there are many ways to market your massage practice without breaking the bank. Maybe what you can do first is to arrange three different marketing messages and try each one over a period of about 6 months. And then see which one works best.

I’ve always done this even when my marketing has been incredibly successful. Why? Because I wanted to learn what my potential client market responded to, wanted and felt more comfortable with the most. It’s so important to create successful marketing for the short and long term aspect of our massage businesses so that we learn and learn well.

The key factor to the success of your practice is to market well, and behind marketing well comes knowledge of what works and who you are marketing to. You must know what they want, how they want it, etc. By knowing these things you will be well on your way to a constantly full appointment book, a feeling of security and an immense satisfaction in this beautiful profession.

Good luck!

Amy Roberts