The Secret To Successful Marketing In A Massage Therapy Business

In order to know how to get more clients you must do marketing. Anyone can market their massage business, but not everyone can market their massage business to a point where in months they have the client numbers they need to sustain good income, good business and plenty of referrals.

Is there a secret to marketing? You bet there is. I’m going to tell you what that secret is right now:

Knowing your clients.

Sounds simple enough but what does it really mean? Simply put if you don’t know what your clients want from your massage you will never know what message to put in your marketing. How can you have an effective marketing message that people will respond to if that message doesn’t mean anything to them on any level? In order for your marketing to work you must create marketing where your clients feel emotionally involved when looking at your promotional material. Why? Because marketing is about reaching out with an emotion. Its all about emotion!

Okay lets take this a little further.

As people we are emotional and that’s precisely what out purchase decisions are based on. We feel a desire to experience something which is why we buy things. Massage or not the psychology is exactly the same.

When you tell your clients about your massage service in a brochure do not tell them about things such as “increases blood flow”, clients don’t come to you because they want better circulation. Clients come to you because they want their muscles pain relieved. They are usually in pain of some kind, or stressed out, so make sure you market THAT message to them. They will respond faster to you if you reflect what they want in your marketing, not what YOU think they want.

If a client is looking for massage because she is pregnant and her back is aching, then why use blood flow as the main interest point? Its crazy and this is the reason why most therapists experience a total financial loss when marketing.

The secret is if you know your clients wants and needs as a group, when you first market your massage business, you have a better chance of capturing their interest and forming long term relationships with these people. Its common sense.

So get cracking! Find out what your clients want from you. Ask them directly why they came to you in the first place and then get the most common theme and use THAT in your marketing.

Good luck!

Amy Roberts